![Consumers confirmed - retail loyalty is all about the experience Customer experience matters most for loyalty.](https://blogs.sas.com/content/customeranalytics/files/2014/11/Loyalty2.jpg)
It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone has a loyalty program. But do people really want them? It turns out the answer is yes – a resounding yes. But are those programs