![The marketing value of big data is a new perspective Viktor Mayer-Schonberger was keynote speaker at the NCDM13 conference.](https://blogs.sas.com/content/customeranalytics/files/2013/12/Viktor.NCDM13-2.jpg)
The value of big data has less to do with the sheer quantity of the data, and is more about an opportunity to take a new view of the world. That's the thought that Viktor Mayer-Schonberger, the Oxford University Professor known for his expertise on big data shared in his keynote session at the