“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote often attributed to the movie Field of Dreams. But guess what? This quote is not from the movie; it’s actually a misquote. [See the actual quote
“I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” (Editor in charge of business books for Prentice Hall, 1957) Whereby the Analytics Isle tends to be a
“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.” - Donald Rumsfeld Welcome to the
Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present a different opportunity to find value in big data. Big data is arguably one of the most overhyped buzzwords in business
According to The DMA, no single channel can win out anymore because today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next. All that means delivering great customer experience across any and every channel: web, social, mobile,
Integrated marketing is not a mere discipline, or an approach to marketing. It's a description of the mindset necessary for marketers to rise to the challenges of empowered customers, regulatory change and technological evolution that includes big data. That was a recurring theme in this week's Integrated Marketing Week conference by the
Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics. In my role, I focus on demand generation via online channels, both inbound and outbound. As our web footprint has grown, so has our data and its irrevocable bond with digital marketing. As digital
We live in a world where chaos is increasingly the norm. And human nature when faced with chaos normally triggers a protective reaction - it could be a retreat, "circling the wagons," or other moves to preserve and protect. It's understandable, but in the world of business that reaction may also translate
What does a day in the life of an ad agency look like? In Don Draper’s Mad Men world, it involved creative brainstorming and, yes, a lot of smoking and drinking at the office. Much has changed since the 1960s. With the exponential increase in digital data, today’s agencies are
I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for
