![Where do you draw the line between relevancy and privacy?](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in