![A marketer's journey through the Big Data Archipelago The BigData Archipelago has 10 islands to discover.](https://blogs.sas.com/content/customeranalytics/files/2014/06/BigData_Journey_Full_600_v2.png)
Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present a different opportunity to find value in big data. Big data is arguably one of the most overhyped buzzwords in business