This past spring I attended a Social Media Masterclass at the Event Marketing Summit, delivered by Erik Qualman, the author of Socialnomics. Erik is also the creator of this video called Social Media Revolution that you’ve probably seen on YouTube (it has also been featured on this blog). Here’s what
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What I Learned From the Author of Socialnomics
How I Achieved a 451% ROI with Facebook Advertising
For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks