Mark Chaves is Director of Media Intelligence applications within SAS’ global Marketing & Customer Intelligence practice. He is focused on examining the impact of marketing on customer experiences across both traditional & digital media. More specifically, Mark is applying his 20+ years of product management and marketing experience to guide product strategy for SAS’ social media and mobile marketing solutions. He loves working with SAS’ stable of Fortune 500 customers across Retail, Financial Services, Manufacturing, Hospitality, Media, and Health & Life Sciences industries. A graduate of Duke University’s Fuqua School of Business, Mark is active within industry associations including the Association of National Advertisers (ANA).
Look around and you’ll see a lot of online conversations asking, “Who owns social media?” One of my favorite daily news sources, Advertising Age, has hit this topic twice in the past few months. First, a solid piece by Pete Blackshaw last month where he talks about social media “softening”
