Kate Parker is a System Engineer on the Marketing Operations Management team at SAS. Parker has over 6 years of marketing operations management industry and solutions experience spending a majority of that time implementing Marketing Operations Management solutions. As part of her implementation experience, she has experience in translating business problems into system solutions, change management, project management, end-user training and working with clients to advise them on their marketing operations management endeavors. Kate holds a bachelor of science in Marketing from Saint Louis University.
If you are reading this and you are doing so because the #DigitalMarketing got your attention, then I’ve succeeded! The ‘term’ digital marketing is trending, showing up in white papers, blogs, and other social media, so it was a natural to use the term in the title. Digital marketing is
