![Let customers show you how to improve your marketing](https://blogs.sas.com/content/customeranalytics/files/2013/08/1-SAS_CXA_Infographic.jpg)
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.