![What is search engine marketing? thoughts from a June luncheon event](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
As a member of the Triangle Chapter of the American Marketing Association, I enjoy a monthly opportunity to hear local CEO’s and CMO’s discuss their Marketing strategies. The June event, focused on Search Engine Marketing (SEM), was a lively panel discussion moderated by the hilarious Neal Lancia; and ably staffed