My colleague and friend  Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary:

1. Boost efficiency with a single view of activities and resource allocation. MOM enables marketers to plan dynamically and execute nimbly so you can be sure keep pace with the market and scale when needed.
2. Increase effectiveness with the same single view that enables marketers to be sure that they are dedicating resources in the best way possible.
3. Enable accountability when and where it’s needed from having the same single view that includes costs and a robust calendar function that keeps you in control.

Marketing operations management is a very effective way to drive a more cohesive approach to your marketing even if your traditional approach to operating has been in siloes.  Please visit the SAS Marketing Operations Management web page for more details.