Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration between inbound and outbound marketing to deliver the best leads to sales.
Here are three articles that you may find valuable:
BtoB, the magazine for marketing strategists:
For B2B Leads, Don’t Forget about Outbound Marketing
BtoB, the magazine for marketing strategists:
Outbound Marketing: Not Dead by any Means
ChiefMarketer.com:
What to Consider When Creating B-to-B Lead Evaluation Models
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