This is the first of two articles looking at how to listen to what your customers are saying and act upon it – that is, how to understand the voice of the customer. Over the last few years, one of the big uses for SAS® Text Analytics has been to
I should have expected it! The end of January/beginning of February always seems to bring some kind of major snow event in the East. Here in Cary, NC we experienced only a couple of inches of snow, but that snow covered a solid inch of ice underneath. Several hundred miles
In my previous post, I discussed the characteristics of a strong data strategy, the first of which was that a formal, well-defined strategy exists within your organization. This post discusses how often (and why) your organization’s data strategy needs to be updated. While strategy encompasses and sets the overall direction for
