Todd Wright leads Global Product Marketing for SAS Personal Data Protection and SAS Customer Intelligence solutions. He works closely with the product management and sales organizations to create and promote materials that are relevant and valuable to SAS customers. Wright has 14 years of experience in data management software, including sales and marketing positions at DataFlux and SAS. Wright is instrumental in developing customer relationships and creating strategic marketing plans that drive awareness, consideration, education and demand for SAS Data Management. He received his business degree in Marketing from Western Michigan University.
Todd Wright summarizes several GDPR-related blog posts that cover topics ranging from what the GDPR means to how you can manage consent.
Todd Wright says the risk of fines for GDPR noncompliance may pale in comparison to the risk posed by reputation loss.
To get full value from analytics programs, Todd Wright says be sure you can first access, integrate, cleanse and govern your data.
