Imagine scrolling through an online store and then clicking on a social media app to see who’s posted what. Suddenly, suggestions for products you liked on the online store pop up while on the app. That’s the magic, in a nutshell, of a retail media network (and machine learning) –
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Revolutionizing retail: Monetizing data with retail media networks
Addressing insurance challenges amid digital transformation
Insurers are bracing for serious change as customer journeys continue to transform. IDC FutureScape predicts that by 2024, 50 percent of all policies of non-life and life insurers will be sold through a fully automated personalized insurance engine and client-guided customer journeys, creating stronger brand loyalty. A progressively more complex