Stuart Rose is the Global Insurance Marketing Manager for SAS. He began his career as an actuary and now has more than 25 years of experience in the insurance industry working for companies in the US, Europe and South Africa. Stuart has written many insurance-related articles and is also the co-author of Executive’s Guide to Solvency II.
Customer intelligence will help an insurance company deepen its customer insights, choreograph its customer interactions and continuously improve its marketing performance. Unfortunately for all the progress made in recent years on customer relationship management and getting to know customers better, insurance companies are still not focusing on customers as much
It’s rather appropriate that the rock band Europe recorded the hit “The Final Countdown”, because today, September 22nd, represents 100 days until the much anticipated (and delayed) European insurance legislation Solvency II will come into effect on January 1st 2016. Designed to introduce a harmonized, EU-wide insurance regulation, Solvency II
Big Data has become a technology buzzword. But how is Big Data changing insurance? Historically, insurance companies have used SMALL data to make BIG decisions. Today, insurers are using BIG data for SMALL decisions. What does this mean? Traditionally, insurance companies have aggregated data to group risks into broad categories
