Author

Paul Ridge
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Client Manager, SAS UK & Ireland

Paul Ridge, Banking & Insurance Specialist, SAS UK & Ireland, assists clients to maximise the value of data and analytics. He is an expert in helping them move through the analytics lifecycle at speed to deploy insight within their operational processes to change outcomes and to do this in a repeatable and governed process.

Advanced Analytics | Analytics | Artificial Intelligence | Risk Management
Paul Ridge 0
A risk worth taking: Making data a company’s best friend, not its most costly mistake

Within both the business world and our personal lives, data is becoming increasingly intrinsic to everything we do. Whether it’s picking which restaurant to order from, a tailored advert or figuring out the quickest route home, data is a part of our everyday decision making. For businesses, the value of