Author

Mike Turner
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Principal Business Advisor, SAS UK & Ireland

As a multi award winner and with over 25 years of experience in the field of Customer Intelligence, Mike has led many successful projects for international blue-chip companies. Holding collaboration and innovation as core disciplines in delivering value to his clients, Mike has experience across multiple market sectors. He has bought together skills from academia, start-up and commercial organisations to help resolve business problems in current operations and in future roadmap strategies for many businesses. With SAS Mike is helping clients to understand the future direction of Customer Intelligence and how this will be impacted by the rapid change and growth in technology and consumer expectations. He works across topics such as the Internet of Things, algorithmic decisioning, open and collaborative data strategies and next generation marketing considering artificial intelligence and machine learning. Mike is considered a thought leader in his chosen field.

Analytics
Mike Turner 0
Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending

With the cost-of-living crisis continuing and the UK now in a recession, industries have to acclimatise to shifting market trends and consumer behaviour to maintain revenue and hit sales targets. The telecommunications industry is susceptible to consumers’ different priorities in times of economic hardship - many consumers will stick with

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English
Communications