Matthew Stainer is a business analytics consultant in the SAS UK Analytics team, he supports customers enhance their businesses decision making. He works across the analytical technologies including data mining and forecasting. His particular areas of interest and expertise is text analysis, identifying the impact of analytical solutions on business processes and communicating the results of analysis to a business audience. He has specific experience in Customer Management solutions, including Complaints Analysis, NPS, Customer Analysis, Optimisation, Decision Management, Recommendation Engines, Campaign Management, Debt Management and Web Analytics. He has been at SAS almost 10 years and the software industry for over 25, working across a variety of vertical sectors including retail banking, insurance, healthcare, retail, media and telecommunications.