Dr. Mark Lambrecht is Global Head of Health Care and Life Sciences Advisory at SAS. He and his team operate on the intersection of research, information science and analytical cloud technology to solve advanced analytical and AI challenges at hospitals, pharmaceutical manufacturers and various health care organisations. Prior to joining SAS, he worked in the pharmaceutical industry and obtained a Masters and PhD in Applied Bioscience Engineering, Cell- and Gene Technology at the University of Leuven (Belgium) and conducted Postdoctoral Research at Stanford University (USA).
What would happen if we could ask any type of scientific or clinical question about patients, and then go out and find the data to answer our questions? With "real-world data," we can do just that. Real-world data is all medicinal product data that comes from real-life patients. In contrast,
