Author

Margarita Mersiyanova
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Industry Consultant, Health and Life Sciences

Dr. Margarita Mersiyanova is an Industry Consultant based in London and is part of the Health and Life Sciences Practice at SAS. She supports clients by providing guidance on their journey of digital transformation through the usage of AI, analytics and technology. Prior to joining SAS, Margarita worked as a Senior Scientist at Pfizer. She has a Doctoral degree in Analytical Chemistry and a Master's degree in pharmaceutics from UCL.

Analytics
Margarita Mersiyanova 0
How does synthetic data accelerate clinical trials?

Clinical trials are the most costly, time-consuming, and heavily regulated stages in drug development, often costing hundreds of millions of dollars and sometimes exceeding a billion dollars. Every month of delay cuts into the patent-protected window that determines a drug’s commercial viability, with companies losing tens of millions of dollars