Lonnie Miller leads the U.S. Manufacturing Industry Consulting team with SAS. He focuses on ensuring clients get the most from analytics and emerging technologies in the manufacturing sector. Prior to joining SAS, Lonnie held a variety of senior leadership roles with R. L. Polk & Co. (now IHS Markit). This included leading the company’s Loyalty Management Practice, their Marketing and Industry Analysis unit and the company’s Analytical Solutions team. Lonnie holds a B.B.A. in Marketing from The University of Michigan-Flint and a M.A. in Advertising from Michigan State University. You can find him on LinkedIn at https://www.linkedin.com/in/lonniemiller.
In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars
For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used
I’ve been making note of recent interactions and observations with different companies that I’ve done business with lately. My goal is to share with you real ways in which excellent customer experiences are shaped. Observation #1: Witty conversations rule As I write this, I’m sitting at a Panera Bread restaurant
Recently I backed into a hotel parking spot after returning from a customer dinner. It was dark and rainy, and I was tired from traveling. My mind wandered until I heard a shrill “BEEP BEEP BEEP” coming from my rental car. I looked down at the dashboard’s rear-view camera, and
For those of us who haven’t been hermits stuck in a remote section of Middle Earth, The Lord of the Rings book and movie series brought to our awareness the mythical powers of The One Ring: An object with a sinister inscription that reads “One Ring to Rule Them All.”
I took my first Uber ride recently. I was with a colleague and we were going into the office before dawn to finish a presentation we were making later that morning. As our Uber driver accelerated to merge onto the interstate, we heard a high-pitched whine and smelled hot metal
