Katherine is an analytics specialist working for Laurie Miles' team at the UK headquarters in Marlow. She is working on a number of customer projects, including the partnership between SAS UK & Ireland and British Rowing. SAS is now the Official Analytics Partner of British Rowing and the GB Rowing Team. SAS will be working with the GB Rowing Team to improve performance at elite international competitions, including the Olympic Games. The work with British Rowing, the sport's national governing body, will focus on building up a better understanding of its membership to help recruitment of new members, reduce churn and increase participation rates.
You may be intrigued to know how the average person compares to a gold medal winning Olympic athlete when it comes to things like height, body mass, resting heart rate, arm span, body fat etc. Or, perhaps more frightening, how you measure up? I know this will resonate with my
Since my opening blog post about our new partnership with British Rowing and the GB Rowing Team, I’ve had a deep dive into their data, and we’re now close to our first key milestone – having all the data about a rower in a single location, so we can then
When I started working at business analytics leader SAS, I had no idea I’d be helping the Great Britain Rowing Team plot their way to Olympic glory. While I haven’t, yet, got in a boat and started rowing, I have started working with them on how they can make better
