Greg Wood is Director of Product Marketing for SAS Asia Pacific. A 17 year veteran of SAS Greg has worked across the business from analytical consulting through to his current role being responsible for regional product marketing ensuring the value that SAS brings is understood by the market. Greg works with senior IT and Business leaders to understand their needs and develop market based approaches to helping organizations deliver value from Business Analytics. He has a passion for evangalising the value that analytics brings. Prior to joining SAS Greg worked in the actuarial science within the life insurance industry creating new insurance products and services for the market. Greg also worked as a senior statistician in the market research industry at a leading global firm with responsibilities for survey design and research for media and political polling as well as population statistics research and estimation. Greg has a Bachelor of Science in Statistics from the Australian National University and did post-graduate studies at Macquarie Graduate School of Management in marketing and international management.
After doing some recent research with IDC®, I got to thinking again about the reasons that organizations of all sizes in all industries are so slow at adopting analytics as part of their ‘business as usual’ operations. While I have no hard statistics on who is and who isn’t adopting
