Author

David Pope
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Technical Leader, Senior Manager US Energy

David leads the pre-sales technical team for SAS US Energy which solves business problems in the Oil & Gas and Utilities industries using advanced analytics. He is a lifetime learner who enjoys sharing information and helping others to grow their careers. He earned a BS in Industry Engineering and a Computer Programming Certificate from North Carolina State University. Furthermore, he has over 29 years of business experience working with SAS across R&D, IT, Sales and Marketing in the Americas and Europe. He is an expert in working with data and producing insights through the use of analytics. David has presented at SAS Global Forum, the 2012 SAS Government Leadership Summit, IBM’s Information on Demand(IOD), EMC World, CTO Summit Conferences, is the author of the book: "Big Data Analytics with SAS", and he currently holds 14 patents for SAS in several countries: US, CA, Norway, UK, China, Mexico, and Hong Kong.

Advanced Analytics
David Pope 0
How to dilute the value of analytics

Business Intelligence (BI) can mean many things to many people, but generally BI is associated with business reports. When you fold business analytics (BA), especially advanced analytics that are predictive or prescriptive, under the BI umbrella you inherently dilute the value proposition that analytics can provide to an organization. Why

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