Getting universal buy in for Hadoop needn’t be an uphill struggle. In many cases, it only takes one pilot project to realize the benefits of low cost storage combined with powerful analytics. The Hadoop topic provoked passionate conversatoin at a recent roundtable discussion attended by over 25 people from a range
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Winning arguments to convince your boss about Hadoop
Not so Secret Santa: Using customer data to make it a Merry Christmas for all
I love Christmas, but there is one thing I never seem to get right: the office Secret Santa. Every year I draw someone I’ve barely met and fruitlessly dig around for clues – only to find myself hastily wrapping a scented candle/novelty mug at the eleventh hour. Merry Christmas Sandra
2014 retail predictions: make it a win-win year for you and your and consumers
If the latest raft of retail trading updates are anything to go on, it’s pretty clear who the winners were this Christmas: the consumers. A period of heavy discounting – aimed at bolstering weak sales and protecting elusive customer loyalty – was good news for cash-conscious customers, but left many