Author

Cindy Etsell
RSS
Principal Marketing Specialist

Cindy joined SAS UK in 2010 as a Retail Consultant. Her focus is to help build and drive SAS UK’s retail business, with responsibilities that include increasing the awareness of SAS to potential retail customers, liaising with existing customers to ensure satisfaction and speaking on behalf of the company at key industry events. Her knowledge and skills enable her to quickly address customer challenges within a specified budget and timeframe, ensuring positive outcome for SAS and its retail customers. Cindy brings a vast amount of experience to SAS. She started her career as a sales associate with Canadian retailer T. Eaton Company where she worked her way up to section head learning the trade and complexities involved in running a successful retail business. Since then, she has held roles in a number of major organisations, including Hewlett-Packard, SAP UK, and most recently Cisco which she joined in 2006 as industry business development manager for retail.