![](https://blogs.sas.com/content/sascom/files/2017/07/AX2017-tile-3.jpg)
In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on