Christine Coudert is passionate about leading Marketing & Communication teams on their transformation journey, enabling strategic vision to become reality. Marketers role has changed a lot, from ROI to Relevance & Reputation, always aiming at revenue. With 23 years working experience in Marketing & Communication, in Europe and South East Asia, she is familiar with entrepreneurial spirit, complex matrix organizations, C-level expectations, direct and indirect strategies, large and SME segments. What she is most interested in are multi-cultural environments and challenges. What drives Christine beyond anything else is change management in digital transformation.
In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on
As technology evolves, so do the c-suite roles related to technology. In particular, the roles of Chief Digital Officer and Chief Data Officer – both referred to as CDO – have seen rapid changes. This post will document the changes I've observed in these two roles, and answer questions I've heard as our customers have been navigating the
