Author

Charlie Chase
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Executive Industry Consultant/Trusted Advisor, SAS Retail/CPG Global Practice

Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.

Internet of Things | Machine Learning
Charlie Chase 0
Is quick response forecasting a reality or just another buzzword?

“Quick response forecasting (QRF) techniques are forecasting processes that can incorporate information quickly enough to act upon by agile supply chains” explained Dr. Larry Lapide, in a recent Journal of Business Forecasting column. The concept of QRF is based on updating demand forecasts to reflect real and rapid changes in demand, both

Advanced Analytics | Analytics | Artificial Intelligence | Data Management | Machine Learning
Charlie Chase 0
Why do we rely on judgment when analytics outperforms it?

Wherever there is uncertainty there has got to be judgment, and wherever there is judgment there is an opportunity for human fallibility. Donald Redelmeirer, physician-researcher Recently, I read a fascinating book titled The Undoing Project: A Friendship That Changed Our Mind by Michael Lewis (W.W. Norton & Company, 2017). Lewis

Advanced Analytics | Machine Learning
Charlie Chase 0
Is demand sensing and shaping a key component of your company’s digital supply chain transformation?

Depending on who you speak with you will get varying definitions and opinions regarding demand sensing and shaping from sensing short-range replenishment based on sales orders to manual blending of point-of-sales (POS) data and shipments.        Most companies think that they are sensing demand when in fact they are

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