Author

Charlie Chase
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Executive Industry Consultant/Trusted Advisor, SAS Retail/CPG Global Practice

Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.

Internet of Things
Charlie Chase 0
The Digital Revolution: Crossing the digital divide is changing the Supply Chain Landscape

The digital revolution has affected all aspects of business, including supply chains.  The Internet of Things (IoT), with its network of devices embedded with sensors is now connecting the consumer to the factory. Technologies such as RFID, GPS, event stream processing (ESP) and analytics are combining to help companies to transform their existing

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English
Charlie Chase 0
You can no longer hide behind MAPE!

There are four key areas that require continuous investment in order to become demand-driven: people, process, analytics, and technology. However the intent of your demand forecasting process along with business interdependencies need to be horizontally aligned in order to  gain sustainable adoption.  Adoption alone doesn't necessarily mean it will be sustainable.       As

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