Artur Szymanski joined SAS in 2021. Artur has 20-year experience of working in the telecommunications industry in Poland as well as in the UK. Currently, he is the leader of Customer Advisory telecom practice in Central Europe and is responsible for generating value and maximizing the operational effectiveness of telcos thanks to analytics.
If you work in telecommunications analytics, you've heard that you need to build a complete image of the client to provide a first-class brand experience. But who is the "customer" in the telecommunications industry? Is it a "sim" that uses our service? Or is it the identification number to which
The concept of a "data-driven company" is widely promoted and discussed today. Are executives looking to invest in analytics and see an added value? Do many decision makers first analyze whether this investment simply pays off? This article is the first in a series on the practical application of analytics
