Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.
How long have you been reading SAS blogs? And do you have thoughts on how we can improve them? In 2007, we launched the SAS blog program with just one blog and a handful of bloggers. Today, we have more than 30 blogs and hundreds of active bloggers. As we
How is it that some companies can come up with a big idea and implement that idea successfully in the market, while others never get past the idea phase? "In the case of innovation," says Jill Dyché, VP of SAS Best Practices, "big ideas aren't enough." It's also not enough
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
