![](https://blogs.sas.com/content/hiddeninsights/files/2021/07/541281141-1.jpg)
By Adam Goldsmith, Insurance Specialist, SAS UK & Ireland Insurers have the near-impossible task of keeping customers satisfied with the service they're given whilst ensuring costs are controlled to ensure profitability. At the point a customer makes a claim, it is at a point of high stress and emotion, but