Adam has worked in the enterprise analytics arena for 8 years and has a background in Capital Markets, Banking & more recently in Insurance, specialising in high performance analytical applications. Having spent time at IBM & TIBCO in the past, he has been working in the Insurance world for the past 4 years and since joining SAS in January 2018, he now runs the relationship with some of SAS’ strategic Insurance customers in the UK.
By Adam Goldsmith, Insurance Specialist, SAS UK & Ireland Insurers have the near-impossible task of keeping customers satisfied with the service they're given whilst ensuring costs are controlled to ensure profitability. At the point a customer makes a claim, it is at a point of high stress and emotion, but
I’ve never seen so much evidence from within the insurance industry that we’re on the cusp of a fundamental change. Given the disruption we’ve witnessed over the last 12 months, and the level of uncertainty that persists, it’s very difficult to generalise and predict how the industry will change as
