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Mike Gilliland 0
First, do no harm

Did Hippocrates really say this? Probably not, for among other reasons he spoke Ancient Greek and not Modern English. However, such mere technicality should not distract us from the importance of this oath for forecasters. Please place your hand over your heart and say with me: First, do no harm.

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Mike Gilliland 0
So what's The BFD?

Think of this as consumer protection for the business forecaster. The Business Forecasting Deal is a new blog exploring the dark side of the forecasting profession. Its purpose is to expose the snake oil and shoddy practices of those who either don’t understand the realities of forecasting, or who can’t

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Kelly Levoyer 0
The culture of analytics at Marriott

At last week's SAS Global Forum, I sat down for a few minutes with Stephan Chase, Vice President of Customer Knowledge at Marriott Hotels. Chase's team provides the analytics and predictive modeling to the marketing team within the Marriott Rewards business unit. I asked him to elaborate on an earlier

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