At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
Tag: hollywood
True digital marketing intelligence is all in the data!
Women in Hollywood IT, start your analytics engines!
I had the privilege of attending the inaugural Women in Hollywood IT Society (WHITS) meeting this past week in LA. The meeting was hosted by the Media and Entertainment Services Alliance (MESA) with lots of organization from two female IT executives from Sony Pictures. Sony Pictures already has a Women
Live from A2011: Blockbuster or flop?
Jack Valenti, longtime president and CEO of the Motion Picture Association of America, once said “No one, absolutely no one, can tell you what a movie is going to do in the marketplace… Not until that film opens in a darkened theater, and sparks fly up between the screen and