Data monetization, at its simplest, is the process of turning data into bottom-line value for a company -- often through improving efficiency and/or customer experience, and building customer loyalty as a result. This may sound simple, but in practice, it’s anything but. Good data, advanced analytics and real-time decision making
Tag: analytic maturity
Monetizing data from the IoT
No one route to analytics success
I led an analytical culture track at the SAS Global Forum Executive Conference last month in Washington, DC. I talked with leaders in fields as diverse as healthcare, chemical manufacturing and government. Although these organizations have very different operating models, their challenges, comments and questions were similar. They all recognized
What's your grade? Utility Summit exposes wide gaps in analytical maturity
Managing the deluge of smart grid data. Responding to the increased demand for customer intelligence. Implementing analytics for grid optimization. These were just a few of the topics covered at this week’s inaugural “Utility Analytics Summit.” Utilities have been grappling with implementation of smart grid devices for several years and