It’s who you know: using customer connections to understand influence

Ken King
Ken King|March 28, 2012

Dr. Carlos Pinheiro works harder to share his knowledge than anyone else I know. Last year I saw him speak at industry conferences three times.  This year he will be on the road again speaking in Orlando (SAS Global Forum), Cologne (Analytics 2012), and Dublin (TMForum). In this recent webinar, Carlos [...]

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Analytics supercharge telco campaigns

Faye Merrideth
Faye Merrideth|February 27, 2012

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that “Ami” — my former neighbor — is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me [...]

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That Feeling of Déjà vu

Ken King
Ken King|February 14, 2011

How important is accurate telecom forecasting? Sitting through another presentation this week on the explosive growth of mobile data, and the eye-popping statistics about how many Facebook and Twitter users there are, I can’t help but be excited by the possibilities. But I also have this feeling of déjà vu [...]

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Don’t take my word for it: analytics is hot

Ken King
Ken King|November 18, 2010

Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I’m not the only [...]

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Technology and price innovations in the age of distraction

Ken King
Ken King|September 7, 2010

I started to write this blog post about how new price plans and technologies are creating so many options for consumers that they can’t help but be confused. This creates an opportunity for the service provider to differentiate itself by using better analytics to help get their customers onto the [...]

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Mother's Day no longer matters

Ken King
Ken King|November 10, 2009

Yannick Noah was the last Frenchman to win the French Open men’s singles title. That was in 1983. This past summer, that long streak was in jeopardy as Parisian Gaël Monfils advanced to the quarterfinals. His opponent at Roland Garros would be the great Roger Federer on the afternoon of [...]

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Smartphones raise the importance of business analytics

Ken King
Ken King|October 26, 2009

There was a time, not all that long ago, when telecom executives could understand all the major technology trends expected to impact the business over the next few years. For example, if you wanted to know why packet switching was more efficient for data traffic than circuit switching, you talked [...]

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Junk mail, a renegade postman and Seinfeld’s nemesis

Mike Nemecek
Mike Nemecek|November 21, 2008

In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker.  Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of [...]

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“Anticipating the Puck”: Lessons from telco and hockey as SAS announces a solution to turn green strategies into a competitive advantage

Alyssa Farrell
Alyssa Farrell|April 30, 2008

In a panel discussion about innovation Tuesday at the Premier Business Leadership Series in London, the CEO of Telstra, Sol Trujillo, called upon business leaders to employ the “Wayne Gretzky” management technique. Instead of reacting to play occuring right now, move ahead to where you predict the puck will be [...]

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Netflix prize winner to deliver SAS Global Forum keynote

Ken King
Ken King|February 29, 2008

Chris Volinsky, the director of statistical research at AT&T Labs, will deliver the keynote address for the communications industry track at SAS Global Forum in San Antonio. In addition to his expertise in advanced analytics for telecommunications, Chris is a member of a team of researchers that provided the best [...]

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