Tag: telecommunications

Analytics
Faye Merrideth 0
Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me

Analytics
Ken King 0
That Feeling of Déjà vu

How important is accurate telecom forecasting? Sitting through another presentation this week on the explosive growth of mobile data, and the eye-popping statistics about how many Facebook and Twitter users there are, I can’t help but be excited by the possibilities. But I also have this feeling of déjà vu

Analytics
Ken King 0
Don’t take my word for it: analytics is hot

Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only

Ken King 0
Technology and price innovations in the age of distraction

I started to write this blog post about how new price plans and technologies are creating so many options for consumers that they can’t help but be confused. This creates an opportunity for the service provider to differentiate itself by using better analytics to help get their customers onto the

Ken King 1
Mother's Day no longer matters

Yannick Noah was the last Frenchman to win the French Open men’s singles title. That was in 1983. This past summer, that long streak was in jeopardy as Parisian Gaël Monfils advanced to the quarterfinals. His opponent at Roland Garros would be the great Roger Federer on the afternoon of

Ken King 1
Smartphones raise the importance of business analytics

There was a time, not all that long ago, when telecom executives could understand all the major technology trends expected to impact the business over the next few years. For example, if you wanted to know why packet switching was more efficient for data traffic than circuit switching, you talked

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