Recently I had the privilege of hearing Nathan Falkenborg, Head of Consulting & Analytics, North Asia at Visa speak at the SAS Executive Forum in Singapore. Nathan has also spoken at SAS Premier Business Leadership Series where he talked about how the analytics guy won over the marketers at Visa.
In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and
SAS has had a good week. No. 1 in Analytics The company remains No. 1 in advanced analytics -- per IDC and Forrester, not just according to marketers like me. And we remain committed to innovation. Our data visualization offering, SAS Visual Analytics, is now used by more than 500
SAS Global Forum 2013 provided a platform for SAS to share its vision. If you couldn't make it to San Francisco, no problem, I have interviewed our key thought leaders to bring you their thoughts in a game of buzzword bingo. First up is Paul Kent, SAS' Vice President of Big Data. Paul
It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to
It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me
You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see
