Tag: decision making

David Pope 0
Your brain versus analytics

When I was discussing decision making and analytics with a colleague, he recommended I read the book Your Brain at Work by David Rock. I took his advice because I wanted to find out how the brain processes information and how it might relate to analytics. Rock (you gotta love that name) explains the importance of the

Anne Milley 0
A few words on experimentation and measurement

Last week, I had the great pleasure of hearing Dan Ariely, behavioral economist and author of the excellent book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, speak at a seminar in Toronto. This seminar was part of a series from Richard Ivey School of Business and SAS Canada: