Russ Cobb
Russ Cobb RSS
Vice President, Global Alliances and Channels

Russ Cobb leads the SAS global team accountable for new business development with a diverse ecosystem of alliance and channel partners. In this role, he drives new go to market models with partners to solve high-value customer business needs.

To make this happen, Russ leverages skills from his many experiences in strategy creation, marketing, finance, organizational design, business development, and amateur psychology. He built his foundation through industrial engineering at NC State and an MBA from Northwestern and finds himself using this core knowledge just about every day.

Recent Posts

Focus on outcomes, not inputs

Last weekend I realized I wanted something very specific: a great-looking lawn by mid-October that would require minimal effort from ... Read More

Exploration in trail running, big data and cyber crime

I am a runner – a trail runner to be more precise. There are many trails that I enjoy running ... Read More

Surfing big waves

I just spent much of the past week watching and trying to ride waves on the North Carolina coast. Small ... Read More

Are you experienced?

Almost fifty years ago, a band emerged from London that changed the landscape of rock music and set a new ... Read More

Four keys to building an analytical workforce

Organizations often struggle to build a culture that supports data-driven decisions and embed the right leadership and skills at all ... Read More

With these four characteristics, content is still king

Quick – what was the key point of the last vendor email that you received? Or the main value points ... Read More

The impetus for change leadership: Check the insularity at the door & learn to lead with an outward facing agenda (conclusion)

Building and leading a team is one of the most challenging aspects of business life. To build a team from ... Read More

The impetus for change leadership: Rigidity to flexibility (part 3)

I have a particular issue with the rigid leadership style – not just because it can cost the organization in ... Read More

The impetus for change: Why soft knowledge matters just as much as the hard stuff (part 2)

In my last blog post, I highlighted the importance of competence, flexibility, and a team orientation as key building blocks ... Read More

The impetus for change leadership (part 1)

Change is hard. Let’s face it - we all have a comfort zone and moving out of it can be ... Read More