Russ Cobb
Russ Cobb RSS
VP, Alliances and Product Marketing

Russ Cobb is Vice President of Alliances and Product Marketing. Prior to leading the company’s corporate and product marketing organization, he established new business marketing and financial services strategy groups and led the Business Partners group within the SAS Alliances organization.

Recent Posts

Four keys to building an analytical workforce

Organizations often struggle to build a culture that supports data-driven decisions and embed the right leadership and skills at all levels, despite the benefits of ... Read More

With these four characteristics, content is still king

Quick – what was the key point of the last vendor email that you received? Or the main value points of the last website you ... Read More

The impetus for change leadership: Check the insularity at the door & learn to lead with an outward facing agenda (conclusion)

Building and leading a team is one of the most challenging aspects of business life. To build a team from different individuals requires a lot ... Read More

The impetus for change leadership: Rigidity to flexibility (part 3)

I have a particular issue with the rigid leadership style – not just because it can cost the organization in lost opportunities, but also because ... Read More

The impetus for change: Why soft knowledge matters just as much as the hard stuff (part 2)

In my last blog post, I highlighted the importance of competence, flexibility, and a team orientation as key building blocks of change leadership. These are ... Read More

The impetus for change leadership (part 1)

Change is hard. Let’s face it - we all have a comfort zone and moving out of it can be difficult to say the least. ... Read More