Pamela Prentice has over 30 years of experience in the field of market research in the corporate arena and as a college professor. She specializes in deriving insights from qualitative and quantitative information to help address key business issues.
‘Tis the day before T-Day and all through the mall The shoppers are waiting for prices to fall. The signs they are printed and ready to hang In hopes that “Black Thursday” will start with a bang. The family has traveled and all gathered here To spend time with grandma
These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice – on how and when to do business. We can do our banking, shopping and travel planning through our computers and mobile devices when it suits us. At the same time, technology provides businesses with more information about
Imagine you are standing on the corner of a very busy intersection in the middle of downtown New York City. It's the peak of rush hour and you need to get across the street in a hurry. And, oh yeah, you're blindfolded. This was one of the various scenarios discussed
With the current interest in business analytics to help drive decision making, there is considerable discussion about the balance of intuition—good old “gut feel”—and analytics or what I like to call “analytics equilibrium.” This was a topic of discussion at the SAS Power Series held October 11 in New York.
On July 13, I attended one of the most interesting business events of my 30 year career, The SAS Power Series in Chicago. What made it so interesting is that the attendees, senior executives from a variety of industries, provided most of the content. The interactive half-day session focused on
