You know the drill. It’s a steamy July morning, and you’re headed out for the day. You open up your go-to weather app to find out if you need to lug your umbrella around. The forecast says, “Sunny with a 30 percent chance of thunderstorms.” What does that mean, exactly?
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All I want to know is, do I need my umbrella today?
Can a football game predict a presidential election?
In a city built on hedging your bets, it is fitting that the Analytics 2014 conference kicked off Monday in Las Vegas with a look at all the unscientific ways people try to predict the future. John Elder, Founder and President of Elder Research, Inc., entertained the audience with examples of how