Andreas Gödde leads the Customer Advisory organization for Business Analytics for SAS in Germany, Austria and Switzerland. He specialises in strategies on big data analytics, digitalization and the Internet of Things, with a focus on helping organizations to get insights from data to support better business decisions. Andreas advises customers on how to develop data-driven organisations through step-wise change management covering technology, people and processes, using ‘design thinking’ and ‘fail fast’ approaches.
I’ve had a lot of discussions with business leaders around the discrepancy between big data investment fears and successful use cases. Most of them say that "the quest for the golden use case" takes too much time and is usually not successful in the end. Ultimately, this quest can lead to
According to recent studies on big data readiness, the majority of companies (more than 60 percent in the latest study of Crisp Research) are not prepared for the challenges of digital transformation. In fact, 58 percent of decision makers surveyed say they have no strategy in place. The quest for
