Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

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The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

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Pricing in a Social World: How consumers use ratings, reviews and price when choosing a hotel

With the advent of the Online Travel Agents (OTA’s), prices became transparent, and hotels were forced to pay close attention to how they were priced relative to the competition in the market.  Now with the growing popularity of online ratings and reviews, consumers have additional information to use to evaluate […]

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Delivering on integrated hospitality analytics: The real world perspective

Recently the Analytic Hospitality Executive has been exploring the possibilities of integrating departmental analytics. We have examined how the marketing, revenue management and service operations departments of hospitality companies can make use of the analytic outputs of other departments to improve their results. Much of this has been based on […]

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Pricing in a social world: Five tips for revenue managers

The price transparency afforded by the advent of the online travel agents (OTAs) had a profound impact on the way that revenue managers think about price.  Instead of focusing on their own demand and price, price transparency forces revenue managers to also consider the impact of competitors’ pricing on their […]

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An update on social media analytics for Hospitality

Social media has had a huge impact on hospitality over the last few years. Across all sub-industries and functional areas, managers are struggling to understand and leverage this emerging area.  I have been very encouraged over the last year in particular by the degree to which the hospitality industry has […]

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Social media and lodging performance

Chris Anderson from the School of Hotel Administration at Cornell recently released a report through the Center for Hospitality Research (CHR), summarizing the results of a series of studies he’s conducted to determine “The Impact of Social Media on Lodging Performance”.  Because of the relationships with the CHR, Chris was […]

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Midsummer (or winter) is a great time to reflect on the first half of the year

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New […]

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Is an option-pricing approach in the future for revenue management analytics?

This month in the Analytic Hospitality Executive, we are focusing on the future of pricing and revenue management. Last week you read Alex Dietz’s post about revenue management and competitive rates. This week, I reached out to Bill Caroll, senior lecturer at the School of Hotel Administration, Cornell University. I […]

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Integrated marketing and hospitality analytics

This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager, SAS. Bruce was a participant in last week’s webcast Customer-Focused Marketing for Hospitality and Gaming. Bruce works with many of SAS’ customers and prospects in the hospitality and gaming industry and is a strong proponent of integrated marketing. What […]

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