With the advent of the Online Travel Agents (OTA’s), prices became transparent, and hotels were forced to pay close attention to how they were priced relative to the competition in the market. Now with the growing popularity of online ratings and reviews, consumers have additional information to use to evaluate [...]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
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