Social media and lodging performance

Kelly McGuire
Kelly McGuire|January 22, 2013

Chris Anderson from the School of Hotel Administration at Cornell recently released a report through the Center for Hospitality Research (CHR), summarizing the results of a series of studies he’s conducted to determine “The Impact of Social Media on Lodging Performance”.  Because of the relationships with the CHR, Chris was [...]

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Midsummer (or winter) is a great time to reflect on the first half of the year

Kelly McGuire
Kelly McGuire|June 25, 2012

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New [...]

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Is an option-pricing approach in the future for revenue management analytics?

Kelly McGuire
Kelly McGuire|June 6, 2012

This month in the Analytic Hospitality Executive, we are focusing on the future of pricing and revenue management. Last week you read Alex Dietz’s post about revenue management and competitive rates. This week, I reached out to Bill Caroll, senior lecturer at the School of Hotel Administration, Cornell University. I [...]

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Integrated marketing and hospitality analytics

Natalie Osborn
Natalie Osborn|May 11, 2012

This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager, SAS. Bruce was a participant in last week’s webcast Customer-Focused Marketing for Hospitality and Gaming. Bruce works with many of SAS’ customers and prospects in the hospitality and gaming industry and is a strong proponent of integrated marketing. What [...]

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Using social media data and analytics at Las Vegas Sands

Natalie Osborn
Natalie Osborn|April 11, 2012

This week I caught up with Mark Molinari, corporate vice president of revenue management and distribution for Las Vegas Sands Corporation.  Mark has an extensive revenue management background at the Venetian and is excited to be kicking off social media programs for Las Vegas Sands as a whole. We talked [...]

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What value does social media analytics bring to the hospitality industry?

Natalie Osborn
Natalie Osborn|March 29, 2012

Over the past three weeks we have been exploring how hospitality executives can identify the opportunities to leverage social media data across their enterprise. In this post I’ll investigate the value of applying robust analytics to social media data. Any data set can seem overwhelming until it is organized and [...]

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Social Media Analytics and Hospitality: Take advantage of the opportunities, avoid the pitfalls

Kelly McGuire
Kelly McGuire|March 22, 2012

In the first two blog posts of the month, we have talked about how hospitality executives can identify opportunities to leverage social media data and channels across the enterprise.  I presented a framework for identifying social media opportunities, and Natalie talked about her conversation with my co-author, Breffni Noone, about [...]

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Expanding social media analytics beyond hospitality marketing

Natalie Osborn
Natalie Osborn|March 16, 2012

This week I spoke with Breffni Noone, PhD, assistant professor of hospitality management at Pennsylvania State University.  Breffni’s chief research interests include revenue management, particularly the effect of revenue management practices on customer satisfaction and approach-avoidance behaviors relating to customer relationship management. She has also published research with our own [...]

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Demystifying social media analytics for hospitality

Kelly McGuire
Kelly McGuire|March 7, 2012

This month the Analytic Hospitality Executive blog is all about social media.  Being the data lovers and analytics geeks that we are, we are particularly interested in social media not as a marketing tool, but rather as a new and exciting source of data that can be leveraged across the [...]

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