The challenges and opportunities of hospitality marketing: An interview with Bill Carroll

This week, I reached out to Bill Carroll, senior lecturer at the School of Hotel Administration, Cornell University. I caught up with Bill earlier this year during the HSMAI Digital Marketing conference, where he was the MC, and more recently during the Center for Hospitality Research round table on customer […]

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Midsummer (or winter) is a great time to reflect on the first half of the year

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New […]

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How do I leverage my relationship with online travel agents?

This week I chatted with Chris Anderson, associate professor at the Cornell School of Hotel Administration, where he teaches courses in revenue management and service operations management. Chris published The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume research in 2009, and Search, OTAs, and Online Booking: An […]

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