Streamlining tough choices: Applying an optimization approach to hospitality marketing

You have spent your time carefully crafting a number of campaigns for distribution to your various customer segments, and it doesn’t take you much time after that to realize that you probably can’t execute on all of these campaigns. Perhaps it is because you realize that the combination of campaigns […]

Post a Comment

Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

Post a Comment

Forecasting digital outcomes for hospitality

In a big data panel at the HSMAI Digital Marketing Strategy conference held recently in New York, Peter Kim from start-up MightyHive commented that all of your competitors have access to the same third party data you do, and that your own data is much more valuable. Peter’s comment really […]

Post a Comment

Multi-channel marketing in hospitality starts with data management

On reviewing Kelly’s recent post on the 14 actions for hotels in 2014, one of the most important take-away comes in the form of multi-channel marketing. Kelly touched on strategies for offline data in the form of a guest profile and loyalty program data, and online data comprising of social, […]

Post a Comment

The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

Post a Comment

Analytic Hospitality Executives - what happened to 2013??

If you are like me – as I suspect many of our Analytic Hospitality Executives are – you are sitting at your desk today thinking – is it really mid-December already?  What happened to 2013??  How am I going to finish everything I said I’d get done this year?  What […]

Post a Comment

Digital Intelligence for Hospitality and Travel: The technology landscape.

Last post I explored why hospitality and travel organizations need an analytic-based approach that focuses on using the masses of digital (web and mobile) data that is available to help identify what customers are searching for online and how content and search results can be tailored to deliver what the customer […]

Post a Comment

Big data and digital intelligence for Hospitality and Travel

The US online travel market is maturing. According to eMarketer, growth in US digital travel sales is slowing, down from 15.1% growth in 2011 to 8.0% in 2013, with 4.5% growth predicted for 2017. What does this mean for travel and hospitality companies? The endless stream of brand new consumers […]

Post a Comment

Delivering on integrated hospitality analytics: The real world perspective

Recently the Analytic Hospitality Executive has been exploring the possibilities of integrating departmental analytics. We have examined how the marketing, revenue management and service operations departments of hospitality companies can make use of the analytic outputs of other departments to improve their results. Much of this has been based on […]

Post a Comment

Integrating departmental analytics: Hospitality service operations

Over the last few weeks here at the Analytic Hospitality Executive we have been discussing how to integrate the analytic outputs from different departments. Integrating departmental analytics is one of the key milestones on the journey to a strategic analytic culture for hospitality organizations. So far we have explored how […]

Post a Comment