You have spent your time carefully crafting a number of campaigns for distribution to your various customer segments, and it doesn’t take you much time after that to realize that you probably can’t execute on all of these campaigns. Perhaps it is because you realize that the combination of campaigns […]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
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