Can the impact of enrollments in customer loyalty programs be measured?

Natalie Osborn
Natalie Osborn|February 15, 2013

Does the investment you make in enrolling your customers in loyalty programs result in quantifiable benefits for your firm? That’s the question that Mike McCall, Ph.D., and his co-author Clay Voorhees Ph.D., are attempting to answer in their current research project for the Cornell Center for Hospitality Research (CHR). Mike [...]

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Cornell Hospitality Research Summit 2012

Natalie Osborn
Natalie Osborn|November 29, 2012

Recently, several of us at the Analytic Hospitality Executive participated in the Cornell Hospitality Research Summit (CHRS), which is put together by our partners at The Center for Hospitality Research. This event brought together 240 participants from 21 nations in addition to the U.S., with about 60 percent industry practitioners [...]

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Dismay or delight? Customer analytics in online retailing for hospitality and travel

Kelly McGuire
Kelly McGuire|July 25, 2012

The level of press and social media activity around Orbitz’s distinguished treatment of Mac users is an excellent indication of the degree to which online retailers are using information about their customers to inform which products are presented and how they are presented.  This case also shows the level of [...]

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Midsummer (or winter) is a great time to reflect on the first half of the year

Kelly McGuire
Kelly McGuire|June 25, 2012

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New [...]

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Integrated marketing and hospitality analytics

Natalie Osborn
Natalie Osborn|May 11, 2012

This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager, SAS. Bruce was a participant in last week’s webcast Customer-Focused Marketing for Hospitality and Gaming. Bruce works with many of SAS’ customers and prospects in the hospitality and gaming industry and is a strong proponent of integrated marketing. What [...]

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Customer-focused hospitality marketing at InterContinental Hotels Group

Natalie Osborn
Natalie Osborn|May 3, 2012

You’ll appreciate the SAS and Cornell Center for Hospitality Research joint webcast, Customer-Focused Marketing for Hospitality and Gaming. I caught up with one of our participants, Larry Seligman, PhD., Director, Business Intelligence and Analytics for InterContinental Hotels Group (IHG) during a recent call. I asked Larry about some of the [...]

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Innovations and opportunities: Analytics for hospitality marketers

Natalie Osborn
Natalie Osborn|April 25, 2012

This month, the Analytic Hospitality Executive looks at hospitality marketing and how you can get the most from your marketing spend. On May 4th, we will conclude this topic with a live webcast Customer-Focused Marketing for Hospitality and Gaming as a part of our Insights and Innovations for Hospitality and [...]

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