2015 was a busy year for the hotel industry. ADR, Occupancy and RevPAR achieved record highs. We saw extensive merger and acquisition activity, culminating at the end of the year with the acquisition of Starwood by Marriot and Fairmont by Accor (and don’t forget Expedia’s Orbitz acquisition, of course). Favorable […]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
TagsBig Analytics Big Data Center for Hospitality Reserach CHRS Cornell Hospitality Research Summit Customer Intelligence Customer Loyalty Distribution Management Hospitality Analytics Hospitality Marketing Information Management Labor Planning Online Travel Agents Personalization Ratings and Reviews Revenue Management and Price Optimization Service Operations Social Media Sports Suneel Grover Sustainability Text Analytics
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