“Big Data” Revenue Management

Alex Dietz
Alex Dietz|May 17, 2013

Back in October, Kelly rather succinctly stated that “Revenue management has always been a “big data” problem.”  This is very true.  This week, as we continue our exploration of big data in hospitality, I’m going to delve deeper into the data needs for revenue management.  I’ll be exploring the important [...]

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Making analytics more approachable with Data Visualization

Natalie Osborn
Natalie Osborn|May 3, 2013

At the Analytic Hospitality Executive, we have been focused on creating strategic analytic cultures in hospitality organizations. Last week I took a deeper dive into information management, and what can be done to get your data in shape and flowing around your enterprise. This week we are taking a closer [...]

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Hospitality information management: the foundation of a strategic analytic culture

Natalie Osborn
Natalie Osborn|April 18, 2013

Last week Kelly gave us an overview of how to build a strategic analytic culture from the ground up. This week I want to dive into one of the areas that Kelly highlighted – the commitment to information management. Information management is the foundation for a strategic analytic culture and [...]

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Creating a strategic analytic culture - from the ground, up

Kelly McGuire
Kelly McGuire|April 4, 2013

We’ve made the point in previous blogs that analytics help hospitality executives achieve that critical balance between providing a meaningful guest experience and meeting revenue and profit obligations.  The balance is achieved when analytics programs are promoted from departmental initiatives to part of enterprise wide strategy development.  Hospitality executives face [...]

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Managing for Big Data in Hospitality

Natalie Osborn
Natalie Osborn|March 27, 2013

As Kelly mentioned in her previous post on defining big analytics, “Big Data” is a buzzword that has been eschewed by many hospitality business leaders. When you consider the disparate operational systems that are in play at a typical hotel or casino, it’s not surprising that hospitality leaders are having [...]

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"Big Analytics" for Hospitality

Kelly McGuire
Kelly McGuire|March 13, 2013

In last week’s post I proposed that the hospitality industry move past debating whether they have a big data problem and move towards admitting that they have a big analytics opportunity.  In this post, I want to give you some more specific examples of the benefits of “big analytics” (and [...]

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Defining "Big Analytics"

Kelly McGuire
Kelly McGuire|March 7, 2013

Big Data has become a big buzzword in the market.  So much so in fact, that many business leaders are eschewing the term just on principle.  Underneath the hype are some very real business issues that bear definition and discussion.  Big data is not just about volume, it’s also about [...]

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Game-changing hospitality analytics start with good data

Natalie Osborn
Natalie Osborn|February 25, 2013

Lately, those of us at the Analytic Hospitality Executive have been talking a lot about what represents the biggest game-changers for the hospitality and travel industries. You’ve heard us speak about big data and big analytics  here before, and you can expect to hear a lot more on hospitality analytics [...]

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Can the impact of enrollments in customer loyalty programs be measured?

Natalie Osborn
Natalie Osborn|February 15, 2013

Does the investment you make in enrolling your customers in loyalty programs result in quantifiable benefits for your firm? That’s the question that Mike McCall, Ph.D., and his co-author Clay Voorhees Ph.D., are attempting to answer in their current research project for the Cornell Center for Hospitality Research (CHR). Mike [...]

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Pricing as a strategic tool: A conversation with Maarten Oosten

Kelly McGuire
Kelly McGuire|February 7, 2013

Along our 2013 theme of building a strategic analytics culture within a Hospitality and Travel organization, I had a conversation this week with Maarten Oosten.  Maarten is a senior manager in our Operations Research Center of Excellence at SAS.  He is a cross-industry pricing and revenue management specialist, and has [...]

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