Integrated marketing and hospitality analytics

Natalie Osborn
Natalie Osborn|May 11, 2012

This week I spoke with Bruce Swann, Customer Intelligence Solutions Manager, SAS. Bruce was a participant in last week’s webcast Customer-Focused Marketing for Hospitality and Gaming. Bruce works with many of SAS’ customers and prospects in the hospitality and gaming industry and is a strong proponent of integrated marketing. What [...]

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Customer-focused hospitality marketing at InterContinental Hotels Group

Natalie Osborn
Natalie Osborn|May 3, 2012

You’ll appreciate the SAS and Cornell Center for Hospitality Research joint webcast, Customer-Focused Marketing for Hospitality and Gaming. I caught up with one of our participants, Larry Seligman, PhD., Director, Business Intelligence and Analytics for InterContinental Hotels Group (IHG) during a recent call. I asked Larry about some of the [...]

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Innovations and opportunities: Analytics for hospitality marketers

Natalie Osborn
Natalie Osborn|April 25, 2012

This month, the Analytic Hospitality Executive looks at hospitality marketing and how you can get the most from your marketing spend. On May 4th, we will conclude this topic with a live webcast Customer-Focused Marketing for Hospitality and Gaming as a part of our Insights and Innovations for Hospitality and [...]

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Using social media data and analytics at Las Vegas Sands

Natalie Osborn
Natalie Osborn|April 11, 2012

This week I caught up with Mark Molinari, corporate vice president of revenue management and distribution for Las Vegas Sands Corporation.  Mark has an extensive revenue management background at the Venetian and is excited to be kicking off social media programs for Las Vegas Sands as a whole. We talked [...]

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What value does social media analytics bring to the hospitality industry?

Natalie Osborn
Natalie Osborn|March 29, 2012

Over the past three weeks we have been exploring how hospitality executives can identify the opportunities to leverage social media data across their enterprise. In this post I’ll investigate the value of applying robust analytics to social media data. Any data set can seem overwhelming until it is organized and [...]

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Social Media Analytics and Hospitality: Take advantage of the opportunities, avoid the pitfalls

Kelly McGuire
Kelly McGuire|March 22, 2012

In the first two blog posts of the month, we have talked about how hospitality executives can identify opportunities to leverage social media data and channels across the enterprise.  I presented a framework for identifying social media opportunities, and Natalie talked about her conversation with my co-author, Breffni Noone, about [...]

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Expanding social media analytics beyond hospitality marketing

Natalie Osborn
Natalie Osborn|March 16, 2012

This week I spoke with Breffni Noone, PhD, assistant professor of hospitality management at Pennsylvania State University.  Breffni’s chief research interests include revenue management, particularly the effect of revenue management practices on customer satisfaction and approach-avoidance behaviors relating to customer relationship management. She has also published research with our own [...]

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Demystifying social media analytics for hospitality

Kelly McGuire
Kelly McGuire|March 7, 2012

This month the Analytic Hospitality Executive blog is all about social media.  Being the data lovers and analytics geeks that we are, we are particularly interested in social media not as a marketing tool, but rather as a new and exciting source of data that can be leveraged across the [...]

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Customer Lifetime Value Analytics – The Holy Grail for Hotels and Casinos

Kelly McGuire
Kelly McGuire|February 29, 2012

Most managers realize that understanding customer value, and more importantly customer lifetime value (CLV), can help them plan strategies to encourage loyalty behavior, increase revenues, and ultimately drive profits. In fact, as Mike McCall told us earlier this month, companies invest heavily in loyalty and rewards programs primarily to collect [...]

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Hospitality industry outlook for 2012

Natalie Osborn
Natalie Osborn|February 23, 2012

We are just putting the finishing touches on our SAS and CHR joint webcast for February. In this webcast, entitled “Hospitality Industry Outlook 2012”, we asked four industry thought leaders about the issues that will most impact the industry in 2012. The webcast will be available for viewing on demand [...]

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