Just get me my data! (Please): How advances in data management are making it easier for business users to access data

We’ve been talking about data recently at the Analytic Hospitality Executive. I’ve advocated to use whatever data you have, big or small, to get started today on analytic initiatives that will help you avoid big data paralysis. In this blog, I’m going to get a bit more technical than usual [...]

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It's not the size of the data, it's what you do with it.

With all of the discussion about big data these days, it is easy to think that every problem is a big data problem. Yes, there is a lot of data out there these days, and of course we all love a nice big data set, but you don’t always need [...]

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How to avoid “big data paralysis” - A Guide for Hoteliers

We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data for hospitality. Just a few months ago, for example, I wrote a two part series on how Big Data was a “big opportunity” for hotels and casinos. Our goal at [...]

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Real-time marketing for Casinos

  The gaming business moves fast. Casinos serve a multitude of entertainment options to thousands of patrons 24 hours a day, a pace that results in a myriad of interaction points with their patrons. Competition in this service industry is fierce. If patrons at a casino do not feel that [...]

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Guest-centric hotel marketing: Identifying the drivers of guest value.

In a previous post, I discussed how hospitality marketers can gain a complete picture of their guests and understand guest behavior with analytics. In this post, I will explore what you can do once you have a complete picture of your guests. Today’s operating environment presents a set of challenges [...]

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Do I know you? Personalization without a guest profile.

In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies [...]

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How is innovation shaping the hospitality industry?

Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry.   According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building [...]

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Hospitality Industry Challenges in 2015: Our panel of experts weigh in

From the pressures of a highly competitive marketplace to changing economic conditions, to the evolution of the distribution network - the challenges facing the hospitality are many and varied. In this video, SAS asked a panel of experts to share their views on the issues that will challenge the hospitality [...]

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The 360-degree view: Gaining a complete picture of your guests

For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business. [...]

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The Cornell School of Hospitality Administration: What will 2015 bring?

We asked our partners at the Cornell Center for Hospitality Research to poll the research faculty at the Hotel School to understand their guidance about what to expect in 2015. We were also able to get a preview of what the faculty will be working on in terms of research [...]

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