Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

Post a Comment

Forecasting digital outcomes for hospitality

In a big data panel at the HSMAI Digital Marketing Strategy conference held recently in New York, Peter Kim from start-up MightyHive commented that all of your competitors have access to the same third party data you do, and that your own data is much more valuable. Peter’s comment really […]

Post a Comment

Multi-channel marketing in hospitality starts with data management

On reviewing Kelly’s recent post on the 14 actions for hotels in 2014, one of the most important take-away comes in the form of multi-channel marketing. Kelly touched on strategies for offline data in the form of a guest profile and loyalty program data, and online data comprising of social, […]

Post a Comment

The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

Post a Comment

What will 2014 Bring? Thoughts from the Research Faculty at Cornell’s Hotel School

Through our blog co-sponsor, the Cornell Center for Hospitality Research (CHR), we had the opportunity to interact with some of the research faculty at the Cornell School of Hotel Administration at the end of 2013 to find out what they’ve been working on, and how they see things shaping up […]

Post a Comment

The Analytic Hospitality Executive: 2013 – A year in review

The overarching theme for the Analytic Hospitality Executive this year was “Building a Strategic Analytic Culture”.  We strove to help our Analytic Executives set the foundation for an organization built on fact-based decision making, aligned across the organization, rather than siloed by department.  I wrote a roadmap for building that […]

Post a Comment

Analytic Hospitality Executives - what happened to 2013??

If you are like me – as I suspect many of our Analytic Hospitality Executives are – you are sitting at your desk today thinking – is it really mid-December already?  What happened to 2013??  How am I going to finish everything I said I’d get done this year?  What […]

Post a Comment

Digital Intelligence for Hospitality and Travel: The technology landscape.

Last post I explored why hospitality and travel organizations need an analytic-based approach that focuses on using the masses of digital (web and mobile) data that is available to help identify what customers are searching for online and how content and search results can be tailored to deliver what the customer […]

Post a Comment

Big data and digital intelligence for Hospitality and Travel

The US online travel market is maturing. According to eMarketer, growth in US digital travel sales is slowing, down from 15.1% growth in 2011 to 8.0% in 2013, with 4.5% growth predicted for 2017. What does this mean for travel and hospitality companies? The endless stream of brand new consumers […]

Post a Comment

Pricing in a Social World: How consumers use ratings, reviews and price when choosing a hotel

With the advent of the Online Travel Agents (OTA’s), prices became transparent, and hotels were forced to pay close attention to how they were priced relative to the competition in the market.  Now with the growing popularity of online ratings and reviews, consumers have additional information to use to evaluate […]

Post a Comment