This week I chatted with Chris Anderson, associate professor at the Cornell School of Hotel Administration, where he teaches courses in revenue management and service operations management. Chris published The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume research in 2009, and Search, OTAs, and Online Booking: An [...]
About this blog
We’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
