Along our 2013 theme of building a strategic analytics culture within a Hospitality and Travel organization, I had a conversation this week with Maarten Oosten. Maarten is a senior manager in our Operations Research Center of Excellence at SAS. He is a cross-industry pricing and revenue management specialist, and has [...]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
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