The challenges and opportunities of hospitality marketing: An interview with Bill Carroll

This week, I reached out to Bill Carroll, senior lecturer at the School of Hotel Administration, Cornell University. I caught up with Bill earlier this year during the HSMAI Digital Marketing conference, where he was the MC, and more recently during the Center for Hospitality Research round table on customer […]

Post a Comment

Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

Post a Comment

The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

Post a Comment

Integrating departmental analytics: Hospitality revenue management

In her post last week, Natalie introduced the topic of integrating analytic approaches across departmental boundaries, and elaborated on the potential benefits to marketing from integrating analytic outputs from the revenue management department.  This week, I’m going to take a look at the other side of that coin – considering […]

Post a Comment

Pricing as a strategic tool: A conversation with Maarten Oosten

Along our 2013 theme of building a strategic analytics culture within a Hospitality and Travel organization, I had a conversation this week with Maarten Oosten.  Maarten is a senior manager in our Operations Research Center of Excellence at SAS.  He is a cross-industry pricing and revenue management specialist, and has […]

Post a Comment

Cornell Hospitality Research Summit 2012

Recently, several of us at the Analytic Hospitality Executive participated in the Cornell Hospitality Research Summit (CHRS), which is put together by our partners at The Center for Hospitality Research. This event brought together 240 participants from 21 nations in addition to the U.S., with about 60 percent industry practitioners […]

Post a Comment

Midsummer (or winter) is a great time to reflect on the first half of the year

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New […]

Post a Comment

How do I leverage my relationship with online travel agents?

This week I chatted with Chris Anderson, associate professor at the Cornell School of Hotel Administration, where he teaches courses in revenue management and service operations management. Chris published The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume research in 2009, and Search, OTAs, and Online Booking: An […]

Post a Comment

An analytic approach to multi-channel distribution management

Most of what I have read over the last few months on hotels and online travel agents (OTAs) has read like a chapter from War and Peace. And sometimes it has been difficult to determine whether it is WAR or PEACE. Hoteliers and online travel agents have a symbiotic relationship […]

Post a Comment