In her post last week, Natalie introduced the topic of integrating analytic approaches across departmental boundaries, and elaborated on the potential benefits to marketing from integrating analytic outputs from the revenue management department. This week, I’m going to take a look at the other side of that coin – considering [...]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
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