Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

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The Analytic Hospitality Executive: 2013 – A year in review

The overarching theme for the Analytic Hospitality Executive this year was “Building a Strategic Analytic Culture”.  We strove to help our Analytic Executives set the foundation for an organization built on fact-based decision making, aligned across the organization, rather than siloed by department.  I wrote a roadmap for building that […]

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Integrating departmental analytics: Hospitality marketing

As Kelly mentioned in her last post, integrating departmental analytics is one of the key milestones on the journey to a strategic analytic culture for hospitality organizations. When departmental activities are synchronized at the data and analytics level, not only are department decisions made considering the good of the enterprise, […]

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Can the impact of enrollments in customer loyalty programs be measured?

Does the investment you make in enrolling your customers in loyalty programs result in quantifiable benefits for your firm? That’s the question that Mike McCall, Ph.D., and his co-author Clay Voorhees Ph.D., are attempting to answer in their current research project for the Cornell Center for Hospitality Research (CHR). Mike […]

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Midsummer (or winter) is a great time to reflect on the first half of the year

Did the midsummer/winter milestone creep up on you, also? Here at the Analytic Hospitality Executive, we celebrated the summer (and winter!) solstice by taking stock and looking back at topics that we have addressed over the last six months of posts. Online distribution was a great way to open the New […]

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Customer Lifetime Value Analytics – The Holy Grail for Hotels and Casinos

Most managers realize that understanding customer value, and more importantly customer lifetime value (CLV), can help them plan strategies to encourage loyalty behavior, increase revenues, and ultimately drive profits. In fact, as Mike McCall told us earlier this month, companies invest heavily in loyalty and rewards programs primarily to collect […]

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Is your loyalty program encouraging (ahem) loyalty?

I recently caught up with Mike McCall, PhD, Visiting Scholar in the School of Hotel Administration, and a Research Fellow of the Cornell Center for Hospitality Research. We chatted about customer loyalty, and how to identify and develop your best customers. How do you identify your best customers? First of […]

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Different place, same problems – How do we engage with the guest and keep them loyal?

I recently attended the Cornell Hospitality Summit in Mumbai India at the Taj Palace.  This was an event co-sponsored by Taj Hotels Resorts and Palaces and The Cornell Center for Hospitality Research.  I also attended the invitation-only roundtable on Customer Value that the Cornell Center for Hospitality Research organized in […]

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