With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to […]
About this blogWe’re hospitality industry specialists at SAS, the world’s leader in business intelligence and analytical software. We’ve partnered with The Center for Hospitality Research at Cornell University to find solutions to hospitality industry challenges. In this blog we will leverage the existing knowledge of the faculty, existing research and the experience of industry peers to answer the questions that hospitality executives face every day. Questions regarding topics such as revenue management and price optimization, social media analysis, sustainability, patron/guest lifetime value optimization, labor planning and marketing automation and optimization.
TagsBig Analytics Big Data CHRS Cornell Hospitality Research Summit Customer Intelligence Customer Loyalty Distribution Management Hospitality Analytics Hospitality Marketing Information Management Labor Planning Online Travel Agents Ratings and Reviews Revenue Management and Price Optimization Social Media Sports Suneel Grover Sustainability Text Analytics
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