Cornell Hospitality Research Summit Announces Call for Submissions - Analytic Hospitality Executives, This is your event!

We here at the Analytic Hospitality Executive along with our partners at the Center for Hospitality Research at Cornell, would like to strongly encourage all of you to submit your innovative thoughts, projects  or topics for presentations, panel discussions, tutorials or workshops  to the third Cornell Hospitality Research Summit (CHRS), set […]

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Forecasting digital outcomes for hospitality

In a big data panel at the HSMAI Digital Marketing Strategy conference held recently in New York, Peter Kim from start-up MightyHive commented that all of your competitors have access to the same third party data you do, and that your own data is much more valuable. Peter’s comment really […]

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The 14 actions for hotels in 2014

Here are my 14 actions that our analytic hospitality executives should put on their “to do list” in 2014.  Five are higher-level – helping you to build that strategic analytic culture we’ve been talking about.  The remaining nine are more tactical – but they will help you stay on top […]

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The Analytic Hospitality Executive: 2013 – A year in review

The overarching theme for the Analytic Hospitality Executive this year was “Building a Strategic Analytic Culture”.  We strove to help our Analytic Executives set the foundation for an organization built on fact-based decision making, aligned across the organization, rather than siloed by department.  I wrote a roadmap for building that […]

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Digital Intelligence for Hospitality and Travel: The technology landscape.

Last post I explored why hospitality and travel organizations need an analytic-based approach that focuses on using the masses of digital (web and mobile) data that is available to help identify what customers are searching for online and how content and search results can be tailored to deliver what the customer […]

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Integrating departmental analytics: Hospitality revenue management

In her post last week, Natalie introduced the topic of integrating analytic approaches across departmental boundaries, and elaborated on the potential benefits to marketing from integrating analytic outputs from the revenue management department.  This week, I’m going to take a look at the other side of that coin – considering […]

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Integrating departmental analytics: Hospitality marketing

As Kelly mentioned in her last post, integrating departmental analytics is one of the key milestones on the journey to a strategic analytic culture for hospitality organizations. When departmental activities are synchronized at the data and analytics level, not only are department decisions made considering the good of the enterprise, […]

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Can the impact of enrollments in customer loyalty programs be measured?

Does the investment you make in enrolling your customers in loyalty programs result in quantifiable benefits for your firm? That’s the question that Mike McCall, Ph.D., and his co-author Clay Voorhees Ph.D., are attempting to answer in their current research project for the Cornell Center for Hospitality Research (CHR). Mike […]

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Achieving the balance in hospitality with analytics

Happy New Year Analytic Hospitality Executives! I trust that you enjoyed the holiday period and have returned from the holidays well equipped to deal with the year ahead. At the conclusion of last year, Kelly explained that throughout 2013 we will be focusing on how to build a strategic analytic […]

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Dismay or delight? Customer analytics in online retailing for hospitality and travel

The level of press and social media activity around Orbitz’s distinguished treatment of Mac users is an excellent indication of the degree to which online retailers are using information about their customers to inform which products are presented and how they are presented.  This case also shows the level of […]

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