Customer-focused hospitality marketing at InterContinental Hotels Group

Natalie Osborn
Natalie Osborn|May 3, 2012

You’ll appreciate the SAS and Cornell Center for Hospitality Research joint webcast, Customer-Focused Marketing for Hospitality and Gaming. I caught up with one of our participants, Larry Seligman, PhD., Director, Business Intelligence and Analytics for InterContinental Hotels Group (IHG) during a recent call. I asked Larry about some of the [...]

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Innovations and opportunities: Analytics for hospitality marketers

Natalie Osborn
Natalie Osborn|April 25, 2012

This month, the Analytic Hospitality Executive looks at hospitality marketing and how you can get the most from your marketing spend. On May 4th, we will conclude this topic with a live webcast Customer-Focused Marketing for Hospitality and Gaming as a part of our Insights and Innovations for Hospitality and [...]

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Using social media data and analytics at Las Vegas Sands

Natalie Osborn
Natalie Osborn|April 11, 2012

This week I caught up with Mark Molinari, corporate vice president of revenue management and distribution for Las Vegas Sands Corporation.  Mark has an extensive revenue management background at the Venetian and is excited to be kicking off social media programs for Las Vegas Sands as a whole. We talked [...]

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Different place, same problems – How do we engage with the guest and keep them loyal?

Kelly McGuire
Kelly McGuire|February 8, 2012

I recently attended the Cornell Hospitality Summit in Mumbai India at the Taj Palace.  This was an event co-sponsored by Taj Hotels Resorts and Palaces and The Cornell Center for Hospitality Research.  I also attended the invitation-only roundtable on Customer Value that the Cornell Center for Hospitality Research organized in [...]

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