SAS using SAS® a winning combination!

Matthew Fulk
Matthew Fulk|May 10, 2013

A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset.  The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can [...]

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Three predictions for digital marketing

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|April 30, 2013

What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? Where will you spend scarce marketing dollars for maximum impact? Will you allocate the bulk of your marketing budget to traditional campaigns, or to digital channels? We gained an [...]

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3 ways to show your love to your customers

John Balla
John Balla|February 14, 2013

It’s Valentine’s Day – a day widely associated with love, or at least as a day for acknowledging love. It’s celebrated world-wide with offers of candies, flowers, poetry and many other ways to make it very clear how you feel. While observed around the world, Wikipedia notes that it’s a working day in most countries.  And [...]

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Marketing and the fiscal cliff

John Balla
John Balla|December 28, 2012

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm [...]

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3 lessons marketers can learn from the World Series

Scott Batchelor
Scott Batchelor|November 23, 2012

Hello, everyone! I’m excited to be part of this great blog and share a few of my ideas. A little about me – I’m a marketer at heart, passionate about strategy, creativity, branding and analytics. I love discovering marketing lessons by examining things around me. At SAS, I’m a marketing [...]

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High-performance in marketing – the so what.

Jonathan Moran
Jonathan Moran|October 10, 2012

The challenge of “big data” is well recognized as multi-faceted in terms of its Volume, Variety and Velocity, and SAS has had a roughly 35-year head start on the rest of the industry in dealing with it. Our solutions are dyed-in-the-wool to address the “3 V’s” of big data, in [...]

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How to align for success with customer intelligence

John Balla
John Balla|August 15, 2012

It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been [...]

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Top 5 "Moneyball" lessons for marketers from Billy Beane

John Balla
John Balla|May 24, 2012

SAS is hosting the second annual SAS Financial Services Executive Summit today at SAS global headquarters with executive leaders from the banking, insurance and capital markets industries. The theme of the show is ”Ignite,” which references coming together, sparking innovation and inspiring change. The keynote speaker is a very well known change agent [...]

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Peak Performance from Marketing Optimization

John Balla
John Balla|April 24, 2012

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the “Holy Grail” of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase, [...]

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Customer Intelligence at SAS Global Forum

John Balla
John Balla|April 23, 2012

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It’s like an annual family reunion of SAS users from around the world, all coming together to reconnect, [...]

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