Peak Performance from Marketing Optimization

John Balla
John Balla|April 24, 2012

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the “Holy Grail” of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase, [...]

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Customer Intelligence at SAS Global Forum

John Balla
John Balla|April 23, 2012

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It’s like an annual family reunion of SAS users from around the world, all coming together to reconnect, [...]

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SAS uses its own solutions to boost conversion rates

Justin Huntsman
Justin Huntsman|January 2, 2012

Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away, [...]

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Marketing optimization merges art and science

John Balla
John Balla|October 27, 2011

My friend and colleague Amartya Bhattacharjy led a roundtable discussion today titled, Merging Art and Science in Marketing at #PBLS11, which I’ve tried to distill for you here. He began with the traditional view of marketing in terms of two types of activities that had their own mindsets: Brand marketing (mass [...]

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Is your database ready to take the plunge into analytics?

Matthew Fulk
Matthew Fulk|October 13, 2011

I just returned from a vacation to the Pacific Northwest.  What a place!  The highlight was a whitewater rafting trip we took on the White Salmon River in Washington.  The trip is scenic and chaotic.  The track of river we ran delivers a steady barrage of class 3-4 rapids and [...]

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Taking the best marketing action

Jonathan Moran
Jonathan Moran|October 7, 2011

In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which involves using information and data management, segmentation, modeling and scoring, and having a [...]

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Health Insurance Plans: Adopt Customer Centricity to Answer Healthcare Reform

John Balla
John Balla|May 2, 2011

SAS is very pleased to co-host a Webinar with HealthScape Advisors on May 4, 2011 at 1:00pm ET, produced by AHIP. This Webinar will highlight the role that customer intelligence can play in helping health insurance plans manage the challenges of healthcare reform, and is titled: Manage the Challenges of [...]

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Granting you three marketing wishes for 2011

Deb Orton
Deb Orton|January 25, 2011

Anyone who knows me well, knows I believe in the power of three. I know I am not the first to realize the near mystical properties of this tool, and as a marketer and leader, I do my best to take advantage of it. Lions, and Tigers and Bears; the [...]

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The internal relevance of marketing

John Balla
John Balla|December 7, 2010

I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing – Two Drink Minimum.” I found it so funny until I realized that my friends in IT and [...]

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Striving for relevance with empowered customers

John Balla
John Balla|November 2, 2010

There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I’d like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my [...]

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