We really must opt-out of annoying our customers

In the last two weeks I've put some effort into opting-out of emails. I can't read them all because simply get too many, so something has to give. In some cases, I signed up for the newsletter or opted in to something with every intention of keeping up, but it just became too much. […]

Post a Comment

Could marketing optimization improve your golf game?

As the best of the best golfers converge in Pinehurst, NC at the US Open Golf Tournament, it seems only natural to relate golfing to marketing optimization. I assure you this is not a stretch - please read on. You see, everything in life is an optimization problem that must be […]

Post a Comment

How Ziggo’s marketing puzzle pieces fit together

Have you ever worked on a jigsaw puzzle? You have hundreds of pieces to painstakingly put together and somehow at the end it all fits to make a beautiful picture. Some people love the challenge and others could think of few things more painful. Either way, a jigsaw puzzle is […]

Post a Comment

Why SAS customers get it right for marketing

When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy. To that end, […]

Post a Comment

Five ways to increase fan revenue with marketing analytics

Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the […]

Post a Comment

Workplace culture as a core value statement

Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than […]

Post a Comment

The marketing value of big data is a new perspective

The value of big data has less to do with the sheer quantity of the data, and is more about an opportunity to take a new view of the world. That's the thought that Viktor Mayer-Schonberger, the Oxford University Professor known for his expertise on big data shared in his keynote session at the […]

Post a Comment

Marketing optimization: Five lessons learned at a major US bank

Five years ago, banking’s Holy Grail was knowing customers and providing them with the best offers. Today, the goal is still knowing customers — but the ultimate goal is providing the best customer experience. That may involve an offer – or it might be something else. And figuring out what […]

Post a Comment

Measure to manage, but optimize to manage well

One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant Peter Drucker, and it's become so ingrained in business parlance that it's almost cliché.  And people still say it for one simple reason - it's true. Even in […]

Post a Comment

Boost digital marketing returns with marketing optimization

According to the recent 2013 Marketing Performance Management Survey by Forrester, ITSMA and VisionEdge, marketers still have a long way to go. To be relevant to the business, marketers need to measure and communicate the right metrics. Surprisingly, just 40 percent of marketers today think that measuring marketing’s contribution to […]

Post a Comment